Darren Rovell on Twitter: "This week in 1992: Dave Johnson, the man behind Reebok's $25M “Dan vs. Dave” campaign, wins bronze in Olympic decathlon. Ad campaign went bust when Dan O'Brien failed
The Trials of Dan and Dave - 99% Invisible
The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave | Sports | santafenewmexican.com
Reebok - Dan and Dave part 4 (1992) - 0:15 (USA) Adland®
Heated Rivalry: Sneakers Representing Legendary Sports Match-ups - SneakerNews.com
Vintage Reebok “ Who Is The World's Greatest Athlete?” Dan Or Dave Poster HTF | eBay
In 1992, Reebok squandered its budget hyping the Olympic showdown of "world's greatest athletes" Dan & Dave, which ended in disaster with both athletes performing horribly. This brilliantly foreshadowed HBO squandering ITS
8 Celebrity Endorsement Deals That Totally Imploded - Page 8 of 9 - Modern Man
TBT: Dan and Dave and Reebok and the biggest debacle in Olympic advertising history | FOX Sports
Olympics: Reebok's $30m Dan and Dave advertising campaign flop | news.com.au — Australia's leading news site
2 Pins Vintage 'Dan' & 'Dave" Reebok shoes Pin Buttons | eBay
Darren Rovell on Twitter: "25 Years Ago Today: Dan O'Brien fails to qualify for Olympics, destroying Reebok's $25M "Dan vs. Dave" campaign https://t.co/fkefjrnfaN" / Twitter
The Trials of Dan and Dave - 99% Invisible
Dan and Dave case study v4
Dan vs. Dave dream dies at 1992 Olympic Trials | NBC Sports - YouTube
TBT: Dan and Dave and Reebok and the biggest debacle in Olympic advertising history | FOX Sports
THE MEDIA BUSINESS; Reebok Ends 'Dan and Dave' Olympic Ads - The New York Times
Dan and Dave & The $30 Million Campaign
Reebok Commercials - Dan and Dave - 1992 - YouTube
/cloudfront-ap-southeast-2.images.arcpublishing.com/nzme/MB2TEIWJHRMMZBIYTBACOBEE3A.jpg "Dan, Dave, Reebok and the biggest debacle in Olympic advertising history - NZ Herald")
Dan, Dave, Reebok and the biggest debacle in Olympic advertising history - NZ Herald
Olympics: Reebok's $30m Dan and Dave advertising campaign flop
KFADvertising: Remember Dan and Dave?
Where are they now: Dan and Dave - Sports Illustrated
Reebok made decathletes Dan O'Brien and Dave Johnson the center of a memorable 1992 marketing campaign that backfired on the road to the Barcelona Olympics
Dave Johnson | Premiere Speakers Bureau
