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James Harden of Houston Rockets will join Adidas as Nike opts not to match  13-year, $200 million offer - ESPN
James Harden of Houston Rockets will join Adidas as Nike opts not to match 13-year, $200 million offer - ESPN

LeBron James Shows Out in Drew League Return | Hypebeast
LeBron James Shows Out in Drew League Return | Hypebeast

How Nike Almost Missed Out on Signing LeBron James | Sole Collector
How Nike Almost Missed Out on Signing LeBron James | Sole Collector

When LeBron James chose Nike in 2003, he gave up $28 million — it could end  up making him $1 billion - MarketWatch
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch

Just How Big is Lebron James' Lifetime Nike Contract? | Digital Trends
Just How Big is Lebron James' Lifetime Nike Contract? | Digital Trends

After Bronny James' New Deal and LeBron James' Iconic “Year 20” Post with  Nike, Adidas Set on Last-Gasp Attempt for Retro Sneakers - EssentiallySports
After Bronny James' New Deal and LeBron James' Iconic “Year 20” Post with Nike, Adidas Set on Last-Gasp Attempt for Retro Sneakers - EssentiallySports

How Adidas's Lowball Offer Sent LeBron James to Nike - The Ringer
How Adidas's Lowball Offer Sent LeBron James to Nike - The Ringer

18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million  From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike  Guy." - Fadeaway World
18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World

Why LeBron James is Nike's for life | LeBron James | The Guardian
Why LeBron James is Nike's for life | LeBron James | The Guardian

Offered LeBron James $100 Million": Sonny Vaccaro Details How Like Michael  Jordan, Adidas Missed out on The King - The SportsRush
Offered LeBron James $100 Million": Sonny Vaccaro Details How Like Michael Jordan, Adidas Missed out on The King - The SportsRush

Ballislife - 16 years ago today, 18-year-old LeBron James... | Facebook
Ballislife - 16 years ago today, 18-year-old LeBron James... | Facebook

The Origin Story Behind LeBron's Billion Dollar Relationship With Nike
The Origin Story Behind LeBron's Billion Dollar Relationship With Nike

LeBron James & Adidas: The Unorthodox History - Boardroom
LeBron James & Adidas: The Unorthodox History - Boardroom

A Reebok Executive Offered A $10M Check To 18-Year Old LeBron James To Not  Negotiate With Nike Or Adidas, He Rejected The Offer, And Today, LeBron Has  A $1 Billion Lifetime Deal
A Reebok Executive Offered A $10M Check To 18-Year Old LeBron James To Not Negotiate With Nike Or Adidas, He Rejected The Offer, And Today, LeBron Has A $1 Billion Lifetime Deal

LeBron James agrees to a $97.1M contract extension with the Lakers : NPR
LeBron James agrees to a $97.1M contract extension with the Lakers : NPR

LeBron James, DeMar DeRozan Cover Adidas Logo on Drew League Jerseys
LeBron James, DeMar DeRozan Cover Adidas Logo on Drew League Jerseys

LeBron James' furthers brand power in China' with controversial remarks
LeBron James' furthers brand power in China' with controversial remarks

When LeBron James chose Nike in 2003, he gave up $28 million — it could end  up making him $1 billion - MarketWatch
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch

LeBron James covered Adidas logo while playing in Drew League, just like  Michael Jordan did | Marca
LeBron James covered Adidas logo while playing in Drew League, just like Michael Jordan did | Marca

LeBron James, DeMar DeRozan Cover Adidas Logo on Drew League Jerseys
LeBron James, DeMar DeRozan Cover Adidas Logo on Drew League Jerseys

adidas Totally Blew Its Shot at Signing LeBron James Out of High School -  stack
adidas Totally Blew Its Shot at Signing LeBron James Out of High School - stack

LeBron James turned down $10 million check when he was 18
LeBron James turned down $10 million check when he was 18

LeBron James & Adidas: The Unorthodox History - Boardroom
LeBron James & Adidas: The Unorthodox History - Boardroom

LeBron James Signs Lifetime Deal With Nike - FloHoops
LeBron James Signs Lifetime Deal With Nike - FloHoops

Excerpt: Jeff Benedict's 'LeBron' - How Nike Signed LeBron James
Excerpt: Jeff Benedict's 'LeBron' - How Nike Signed LeBron James

LeBron James Turned Down $10 Million From Reebok in High School, and It Was  a Brilliant Business Decision
LeBron James Turned Down $10 Million From Reebok in High School, and It Was a Brilliant Business Decision

May 22, 2003 – High school basketball star LeBron James signed with Nike  $90 million | AthleticPoetics
May 22, 2003 – High school basketball star LeBron James signed with Nike $90 million | AthleticPoetics